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Herbalife Story
In the 1970s in Los Angeles, California, a young man named Mark Hughes
watched as his mother struggled with one diet after another in an
effort to reach her "ideal weight," as so many people do.
Tragically, however, Jo Ann Hughes died after following a number of
unhealthy diets. She was only 36. Mark decided that no one should
have to suffer because they felt overweight. He set out to create
a safe weight-loss method based on sound nutrition rather than medicine.
Mark worked with nutrition experts and health professionals, and in
1980 introduced a revolutionary vitamin-rich, herbal-based protein
shake mix (the "2000 model" has been updated with a scientifically
advanced formula). Thus Herbalife was born, with Mark selling right
from the trunk of his car.
Tell A Friend
People who used the products noticed two things: they lost weight,
and their friends asked how they did it. It quickly became apparent
that "word-of-mouth" advertising would work better than
any other-people could see the results for themselves! In fact,
the earliest "distributors" realized that if they could
just get someone interested enough to ask, the products would sell
themselves. So they promoted Herbalife wherever they went, with
buttons and stickers saying, "Lose Weight Now, Ask Me How."
Perhaps you have seen them-the familiar red-and-black message is
now displayed in 50 countries.
A member of the Direct Selling Association, Herbalife has more
than a million independent distributors worldwide, who enjoy the
freedom that comes from being their own boss. This highly effective
distribution system is still the only one Herbalife uses, and has
brought Herbalife from a one-man operation to a nearly $2 billion
multinational corporation.
Diverse Product Lines Today, Herbalife offers a wide range of scientifically
advanced products, not only for weight loss, but also for enhancing
nutrition and general health; skin and hair care; an exciting line
of cosmetics; and a collection of products just for children. There
are over 150 different products for all stages of life, with new
ones on the way all the time. The emphasis on herbs and other natural
ingredients and our exclusive formulations appeal to the growing
consumer interest in herbal and natural products.
To ensure that Herbalife products are safe and effective and are
on the cutting edge of science, Herbalife has appointed a Medical
Advisory Board. This includes a group of respected medical experts,
scientists, nutritionists and health-care professionals who oversee
the research and development of Herbalife's products. Many of the
board members also conduct trainings around the world so distributors
stay well-informed about Herbalife's product line.
Reaching Out
In addition to our business efforts, Herbalife gives back to the
community. With the creation of the Herbalife Family Foundation,
Herbalife has dedicated itself to improving the lives of young people
everywhere. Since 1994, the Foundation has helped numerous "at-risk"
children around the world overcome such devastating problems as
substance abuse, the ravages of poverty, and physical and emotional
neglect.
Mark Hughes' Legacy Lives On
Although Mark Hughes is no longer with us, his guiding principle-his
loyalty to Herbalife's worldwide network of distributors, customers,
employees and shareholders-survives as we continue to observe that
principle in everything we do. Mark's dream of taking good nutrition
around the world is made a reality every day.
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